The memorial was built by John Tinline of Bury, a local stonemason. It consists of a single tall, tapering obelisk in Portland stone (similar to the pair on Lutyens' Northampton War Memorial) standing on a square base with a cornice where the two parts meet. Below the base is a carved frieze which sits on a pedestal of two rectangular blocks. The whole structure rests on a rectangular plinth and at the very bottom are two shallow circular steps. On the front and rear of the obelisk are carvings of the Lancashire Fusiliers' cap badge and the inscription "XX" (referring to the 20th Regiment of Foot, from which the Lancashire Fusiliers evolved) in gilded lettering, surrounded by a carved laurel wreath. On the front, below the wreath, the regiment's motto, OMNIA AUDAX ("daring in all things", awarded for the fusiliers' service in the Second Boer War), is inscribed. To either side are carved, painted flags: the King's Colour to the north (left when the memorial is viewed from the front) and the colour of 1st Battalion, the Lancashire Fusiliers to the south (right). The obelisk itself is 4 metres (13 ft) tall and the whole memorial is 6.9 metres (23 ft) tall.[1][16][17][18][19]

The remaining inscriptions are all to the lower part of the structure. The dates of the First World War are carved just below the obelisk, and the dedication TO THE LANCASHIRE FUSILIERS THEIR DEEDS AND SACRIFICES FOR KING AND COUNTRY on the upper part of the pedestal. Below those, on the lower part of the pedestal and on the plinth, are later inscriptions: the dates of the Second World War and the further dedication AND ALL FUSILIERS WHO DIED IN SUBSEQUENT CAMPAIGNS (the latter added after the Lancashire Fusiliers' amalgamation in the 1960s).[1] The architectural historian Nikolaus Pevsner opined that the memorial is one of the few beautiful public artefacts in an otherwise "drab" group of towns,[2][17][20] and "more moving in its modesty" compared to some of Lutyens' grander designs for municipal war memorials.[21]